Stilwell Baker

One-to-Many, Newsletter Success

Client: Stilwell Baker Inc.

Industry: Electrical Engineering

Challenges: Broaden the company’s brand recognition locally and regionally, to a select group of industries ­ consumer, medical, and aerospace.

Strategy: Promote the company’s 15+ years of design consulting success, using the client’s internal sales channel and Skye’s extensive database.

Results: Working with Rarehorn Design, Skye developed a bi-monthly call-to-action newsletter that covers the client’s technology and design know-how, customer case studies, and customer projects. With 25% plus click through rate, we’ve strengthened brand awareness and influenced new business decisions.